Introducing email drip campaigns!
Drip campaigns are a defined series of emails that are sent automatically to members. For instance, you may want to welcome new users who register on your community, and then send a follow up email a month later to make sure they're getting the most from your site. Or you may wish to send a user a series of marketing related emails when they purchase a specific product on your site. The use-cases are endless, and email drip campaigns are a powerful and versatile tool in any marketer's toolbox.
Until now you would have had to do this manually, maintaining lists of email addresses and remembering dates that you've contacted them. Not anymore! Now you can put your users on "set it and forget it" email campaigns with just a few clicks.
How does it work?
In the AdminCP under the "Members" tab, a new area is available named "Drip Campaigns". You create one or more campaigns in this area, and then one or more steps for each campaign. It's perfectly fine to create just one step if you wish, such as an introductory email to new users. Or, alternatively, you can create multiple steps - as many as you want.
When you create a campaign you define whether the campaign be automatically or manually assigned? Currently you can automatically assign campaigns by:
After creating the campaign you will then create one or more steps in the campaign. When creating steps you can configure:
And then that's it!
If the campaign is set to be assigned automatically, you don't have to do anything further.
If the campaign is not set automatically, or you wish to manually assign it, you can do this from one of two manners:
I'll be looking out for feedback as to new ideas and auto-assignment requests as well, so leave me your feedback.
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